1/4 inch wide by 60 inch (150cm) tape housed in high impact plastic case with push-button retractor mechanism. Tape is graduated in inches on one side and centimeters on the other. Fiberglass for durability and long life. Blue color housing. The tape measure itself is cylindrical, 2 inches in diameter (51 mm) and 1/2 inch tall (13 mm). There is a white button, centered on one side, that retracts the tape, and it says "MABIS" in large printed letters on the other side.
Available in 2 shades: DARK BLUE - white button that retracts tape is 7/16 inch (11 mm) in diameter LIGHT BLUE - white button that retracts tape is 9/32 inch (7 mm) in diameter